rationalization impression management definition

RATIONALIZATION IMPRESSION MANAGEMENT DEFINITION DRIVER

Self-promotion is about emphasising one’s best characteristics, or downplaying one’s shortcomings. This impression technique is especially common in the online marketing world. This is done by saying things that flatter, praise or compliment the other. Flattery is an assertive social technique for managing others’ impressions to increase one’s social attractiveness. Flatteryįlattery means excessively complimenting someone else to appear perceptive and likeable. This encourages other employees to work harder and better. In the business world, this could refer to a project team member who is praised by the project manager because of a good idea or initiative. Someone does this with a sense of excellence about himself. AcclaimĪcclaim means proudly greeting the audience because someone knows he or she did their job perfectly.

RATIONALIZATION IMPRESSION MANAGEMENT DEFINITION DRIVER

When being late for a meeting, or when a driver is fined for failing to wear his seatbelt. This explanation is given to avoid a severe punishment or judgement. Excuses generally refer to a person’s explanation about a negative or unacceptable event. The second Impression Management technique concerns excuses. This technique is applied by companies when they have employees come together to work together and in doing so ensure that the employees feel accepted and comfortable.

At work, at home and during other occasions.įigure 1 – Techniques in impression management ConformityĬonformity means being accepted and is intended to let others enjoy the surroundings or the people in the surroundings. These techniques are all used in daily life. There are approximately seven Impression Management techniques. Impression management refers to people’s attempts to control and influence the impression others have of them. Impression Management Techniques and examples This article discusses each of the eleven self-presentation techniques.

These perspectives include conformity, aggression, leadership, stigmatisation, and mental and physical health. The other path leads to eleven different presentation perspectives. One of these was aimed at factors that influence the kind of impressions people try to convey to others. Research into this subject was developed along two different pathways. The work was first published in ‘ The Presentation of Self in Everyday Life‘. Impression Management was first conceptualised in 1959 by Erving Goffman. A more everyday example is the boy who buys flashy new football shoes because he knows scouts will be coming to the match. In fact, it’s their job to manage the impressions of the public and the potential consumer to maximise the results. Salespeople will try their best to present their product or service as positively as possible, hoping for positive results. Take a company’s marketing activities, for example. That’s no different in the business world. Most people often wonder what others will think of them when they do, don’t do or say something. People will always present themselves as positively as possible to others (public image).

Rationalization impression management definition